Search Engine Optimization
Get Found On The Internet
At Intricate Web Designs, we build every website with search engine friendliness in mind. There are several rules we follow such as using key terms in proper header tags, title tags, image descriptions, meta tags, and tailoring content to support those key terms. Other factors include submitting xml site maps, and naming files, html pages, and other attributes using the targeted key terms. This lays the foundation for success when it comes to getting found by users when they search for your key terms.
How much would it cost to guarantee a #1 ranking on Google? It is impossible, well unless you have the keys to Google's servers. There are complex algorithms that are constantly being tweaked by Google and the other search engines that determine exactly how a website is ranked. Say there are 500 websites and they are all competing for the same keyword. What differentiates the ranked results? There are additional criteria to the foundation mentioned in the first paragraph, these include-
1. How long your website has been active.
2. How many pages of relevant content your website contains.
3. How many other websites are linking to your website, and what is the credibility & relevance of these websites.
4. Does your website contain any "black hat" techniques (hidden text, excessive meta keywords, redundant content, bogus hyper linking, etc)? As this can discount your website, or even get it banned.
If you are serious about increasing traffic to your website, we will derive a campaign that will produce results. There is a very wide spectrum of approaches to take when optimizing you website for the search engines. Contact us today to get started and get your website closer to the top of the search engine ranking.
Website Statistics
Our Servers utilize a statistical readout that can be very usefull when optimizing a website. We track unique visitors, where the users enter/exit the site, how they found the website, and what key terms they used in their search.
This is just one of our many tools we employ when researching how our websites are doing with the search engines and the competition.


